![]() 09/12/2013 at 22:20 • Filed to: Fiat, adwatch | ![]() | ![]() |
That's the message that resonated with me after seeing this new spot from Fiat.
The first half of the ad could be an intro to a SeaWorld commercial. Beautifully majestic orcas swimming alongside a fleet of Fiats enroute from Serbia (where the 500L is made).
The second half of the ad, while filled with beautiful people, has a gag line that kind of makes you gag.
Why? Because...
Bikini-wearing girls piling out of a car: sexy.
Bikini-wearing girl piling out of a car, scratching themselves, then panning to a crab, a creature that shares its name with a sexually transmitted disease: not sexy.
They could have used a jellyfish, starfish, teenage Nemo even or even that creepy friend of SpongeBob's, Squidward. But a crab, really?
Moral of the story (listen up ad people): People scratching near their private parts should never be followed up by a shot of a crab, ever.
![]() 09/12/2013 at 22:26 |
|
Yeah that commercial bothers me too.
At first your like:
But then your like:
![]() 09/12/2013 at 22:40 |
|
I've wondered about this one and the regular 500 spot where the cars swim to America - for the shots of them emerging from the water, are they flooding a production model and writing it off, or dragging a gutted car with a cable?
![]() 09/12/2013 at 22:43 |
|
Well, the should be crossing the US/Mexico boarder, but that might rub some people the wrong way.
![]() 09/12/2013 at 22:43 |
|
Good question. I'll assume its a preproduction model that's slated for demo.
![]() 09/12/2013 at 22:45 |
|
The 500L is built in Serbia. The 500 is built in Mexico. It uses abandoned drug tunnels to arrive in America.
While not true, that would make for a hell of a Abarth spot.
![]() 09/12/2013 at 22:46 |
|
I dunno, but the shot with the one skipping over the waves like a jet ski involved this:
And that is awesome.
![]() 09/12/2013 at 22:48 |
|
"Fiat 500L, Buy this car, get poon*"
*not all poon is clean. Please bone accordingly.
![]() 09/12/2013 at 22:54 |
|
I was talking about the regular models, and they should totally make a run for the boarder commercial.
For the Abarth one they could do a number with the drug tunnels, "Say 'ello to my lit'el friend!" or "One fiery Latina." or just recreate the Fast and Furious final race. I think I should be an Ad man.
![]() 09/12/2013 at 23:00 |
|
I too want to be Don Draper.
![]() 09/12/2013 at 23:09 |
|
Who doesn't? We should totally start an ad company.
Just imagine all of the large breasted secretaries shit, I mean non discriminatory hired business professionals, and all of the breakfast meeting scotch no damnit I ment Irish no, regular coffee
![]() 09/12/2013 at 23:15 |
|
If Ray Wert can do it, so can we.
![]() 09/12/2013 at 23:20 |
|
Ray Wert, the Death-Defying Dragoning Don Draper