You can get crabs driving the Fiat 500L

Kinja'd!!! "DCCARGEEK" (dccargeek)
09/12/2013 at 22:20 • Filed to: Fiat, adwatch

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That's the message that resonated with me after seeing this new spot from Fiat.

The first half of the ad could be an intro to a SeaWorld commercial. Beautifully majestic orcas swimming alongside a fleet of Fiats enroute from Serbia (where the 500L is made).

The second half of the ad, while filled with beautiful people, has a gag line that kind of makes you gag.

Why? Because...

Bikini-wearing girls piling out of a car: sexy.

Bikini-wearing girl piling out of a car, scratching themselves, then panning to a crab, a creature that shares its name with a sexually transmitted disease: not sexy.

They could have used a jellyfish, starfish, teenage Nemo even or even that creepy friend of SpongeBob's, Squidward. But a crab, really?

Moral of the story (listen up ad people): People scratching near their private parts should never be followed up by a shot of a crab, ever.


DISCUSSION (12)


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK
09/12/2013 at 22:26

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Yeah that commercial bothers me too.

At first your like:

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But then your like:

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Kinja'd!!! area man > DCCARGEEK
09/12/2013 at 22:40

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I've wondered about this one and the regular 500 spot where the cars swim to America - for the shots of them emerging from the water, are they flooding a production model and writing it off, or dragging a gutted car with a cable?


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > area man
09/12/2013 at 22:43

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Well, the should be crossing the US/Mexico boarder, but that might rub some people the wrong way.


Kinja'd!!! DCCARGEEK > area man
09/12/2013 at 22:43

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Good question. I'll assume its a preproduction model that's slated for demo.


Kinja'd!!! DCCARGEEK > Arch Duke Maxyenko, Shit Talk Extraordinaire
09/12/2013 at 22:45

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The 500L is built in Serbia. The 500 is built in Mexico. It uses abandoned drug tunnels to arrive in America.

While not true, that would make for a hell of a Abarth spot.


Kinja'd!!! Makoyouidiot > area man
09/12/2013 at 22:46

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I dunno, but the shot with the one skipping over the waves like a jet ski involved this:

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And that is awesome.


Kinja'd!!! Your boy, BJR > DCCARGEEK
09/12/2013 at 22:48

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"Fiat 500L, Buy this car, get poon*"

*not all poon is clean. Please bone accordingly.


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK
09/12/2013 at 22:54

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I was talking about the regular models, and they should totally make a run for the boarder commercial.

For the Abarth one they could do a number with the drug tunnels, "Say 'ello to my lit'el friend!" or "One fiery Latina." or just recreate the Fast and Furious final race. I think I should be an Ad man.


Kinja'd!!! DCCARGEEK > Arch Duke Maxyenko, Shit Talk Extraordinaire
09/12/2013 at 23:00

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I too want to be Don Draper.


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK
09/12/2013 at 23:09

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Who doesn't? We should totally start an ad company.
Just imagine all of the large breasted secretaries shit, I mean non discriminatory hired business professionals, and all of the breakfast meeting scotch no damnit I ment Irish no, regular coffee


Kinja'd!!! DCCARGEEK > Arch Duke Maxyenko, Shit Talk Extraordinaire
09/12/2013 at 23:15

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If Ray Wert can do it, so can we.


Kinja'd!!! Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK
09/12/2013 at 23:20

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Ray Wert, the Death-Defying Dragoning Don Draper