You can get crabs driving the Fiat 500L

"DCCARGEEK" (dccargeek) 09/12/2013 at 22:20 • Filed to: Fiat, adwatch

0

12

That's the message that resonated with me after seeing this new spot from Fiat.

The first half of the ad could be an intro to a SeaWorld commercial. Beautifully majestic orcas swimming alongside a fleet of Fiats enroute from Serbia (where the 500L is made).

The second half of the ad, while filled with beautiful people, has a gag line that kind of makes you gag.

Why? Because...

Bikini-wearing girls piling out of a car: sexy.

Bikini-wearing girl piling out of a car, scratching themselves, then panning to a crab, a creature that shares its name with a sexually transmitted disease: not sexy.

They could have used a jellyfish, starfish, teenage Nemo even or even that creepy friend of SpongeBob's, Squidward. But a crab, really?

Moral of the story (listen up ad people): People scratching near their private parts should never be followed up by a shot of a crab, ever.

Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK 09/12/2013 at 22:26

1

Yeah that commercial bothers me too.

At first your like:

But then your like:

area man > DCCARGEEK 09/12/2013 at 22:40

0

I've wondered about this one and the regular 500 spot where the cars swim to America - for the shots of them emerging from the water, are they flooding a production model and writing it off, or dragging a gutted car with a cable?

Arch Duke Maxyenko, Shit Talk Extraordinaire > area man 09/12/2013 at 22:43

1

Well, the should be crossing the US/Mexico boarder, but that might rub some people the wrong way.

DCCARGEEK > area man 09/12/2013 at 22:43

0

Good question. I'll assume its a preproduction model that's slated for demo.

DCCARGEEK > Arch Duke Maxyenko, Shit Talk Extraordinaire 09/12/2013 at 22:45

0

The 500L is built in Serbia. The 500 is built in Mexico. It uses abandoned drug tunnels to arrive in America.

While not true, that would make for a hell of a Abarth spot.

Makoyouidiot > area man 09/12/2013 at 22:46

0

I dunno, but the shot with the one skipping over the waves like a jet ski involved this:

And that is awesome.

Your boy, BJR > DCCARGEEK 09/12/2013 at 22:48

3

"Fiat 500L, Buy this car, get poon*"

*not all poon is clean. Please bone accordingly.

Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK 09/12/2013 at 22:54

0

I was talking about the regular models, and they should totally make a run for the boarder commercial.

For the Abarth one they could do a number with the drug tunnels, "Say 'ello to my lit'el friend!" or "One fiery Latina." or just recreate the Fast and Furious final race. I think I should be an Ad man.

DCCARGEEK > Arch Duke Maxyenko, Shit Talk Extraordinaire 09/12/2013 at 23:00

1

I too want to be Don Draper.

Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK 09/12/2013 at 23:09

0

Who doesn't? We should totally start an ad company.
Just imagine all of the large breasted secretaries shit, I mean non discriminatory hired business professionals, and all of the breakfast meeting scotch no damnit I ment Irish no, regular coffee

DCCARGEEK > Arch Duke Maxyenko, Shit Talk Extraordinaire 09/12/2013 at 23:15

1

If Ray Wert can do it, so can we.

Arch Duke Maxyenko, Shit Talk Extraordinaire > DCCARGEEK 09/12/2013 at 23:20

0

Ray Wert, the Death-Defying Dragoning Don Draper